SEO and AEO: make Flux rank for the queries that matter and get cited by AI search surfaces for hardware design topics
Editorial content: manage writers, own the content calendar, set the quality bar high. Every piece of content should have a job know what it is before publishing
Case studies: real customers, real projects, real outcomes. The most powerful content Flux can produce
Events: conferences, meetups, webinars, community partnerships wherever hardware engineers gather
Organic social and community: Flux should be a genuine participant in hardware communities, not just a brand account

Deep SEO and AEO expertise not just "I know keywords." You understand crawlability, indexation, structured data, and how LLMs reference content
Editorial leadership: you've managed writers, set editorial standards, kept a content calendar moving under real constraints
ICP empathy: you understand hardware engineers PCB designers, hardware founders, firmware engineers, mechanical engineers building real things and you write content they'll actually find valuable
Analytics fluency: AHREFS, Google Search Console, Profound, attribution tooling. You can tell the difference between pageviews and trials
Authentic community presence: you can show up in hardware communities like Hackaday, EEVblog, and Reddit without coming across as a brand account

Organic Marketing Lead

Key skills