Director, Product Marketing

Optro is a leading audit, risk, ESG, and InfoSec platform that has surpassed $300M ARR and continues to grow. The Director of Product Marketing will lead a talented team, define strategies for market growth, and collaborate with various departments to enhance product positioning and sales productivity.

Responsibilities:

• Lead, motivate, and mentor a highly-talented product marketing team
• Operate as the GTM leader for our audit business, setting our strategy for growth in each market we serve
• Lead our efforts to define competitive positioning, campaign strategy, and enablement
• Collaborate with product leadership to define our roadmap and plan to win across the Internal Audit market
• Be the expert for Auditboard’s products and innovation, use cases, and the markets in which we compete, internally and externally
• Act as a strategic thought partner with sales to build the playbooks, content, and resources to help us improve sales productivity and win rates
• Define GTM & launch plans for new features as a cross-functional leader and partner to sales, marketing, product, and client success teams
• Develop messaging, positioning, buyer personas, product presentations and key content as the cornerstone of strategic campaigns
• Help direct our competitive intelligence program to ensure that the team can communicate our differentiation and identify opportunities for future growth
• Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
• Lead quarterly business review (QBR) reporting for the Audit business line by distilling business insights for the leadership team, and drive cross-functional strategic initiatives to accelerate product growth

Requirements:

• 5-10 years of product marketing experience at a rapidly scaling B2B SaaS company, with 2-4 years people management experience
• Experience across each area of product marketing, from market strategy and GTM, product launch, to enablement and messaging
• Ability to span both strategy and execution as the leader of a small team
• Ability to think creatively to solve problems and build new processes
• Sincere interest in customer impact, constant innovation, and personal improvement
• Exposure to Audit, Compliance, Information Security Industry a plus