Assist with migration from ActiveCampaign to Salesforce Marketing Cloud
Support data cleansing, list validation, and field mapping
QA email builds, workflows, and automation logic
Help maintain data accuracy and system integrity during transition
Assist with audience segmentation and target list development (including TPAs, Brokers, and Small Health Plans)
Support execution of nurture and drip campaigns
Clean, prepare, and validate contact lists
Track and report basic campaign performance metrics
Support event-related campaigns and logistics for conferences/events
Support development and maintenance of marketing dashboards and KPI tracking
Assist with campaign performance reporting and data analysis
Help manage and organize marketing data across platforms (CRM, marketing automation tools)
Identify data gaps and support ongoing data quality improvements
Leverage AI tools to support content drafting, campaign optimization, data analysis, and workflow efficiency
Assist in documenting marketing processes, workflows, and best practices

Current undergraduate or graduate student in Marketing, Business, Communications, or related field
Strong attention to detail and organizational skills
Ability to manage multiple projects in a remote environment
Strong written and verbal communication skills
Analytical mindset with comfort working in spreadsheets and marketing tools
Interest in healthcare, B2B marketing, or growth marketing
Experience with the MS Office suite of products
Experience with marketing automation platforms (ActiveCampaign, HubSpot, Salesforce Marketing Cloud, etc.)
Familiarity with CRM systems
Experience supporting email campaigns or digital marketing initiatives
Understanding of segmentation, nurture logic, and campaign workflows
Familiarity with SharePoint Online or digital content repositories
Experience with project management tools
Event coordination experience

This position is eligible for remote work, but quarterly travel will be required to Avalon's corporate office located in Tampa, Florida.

Marketing Coordinator

Key skills