Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail).
Plan and execute activations for enquiry generation.
Ensure quality and quantity of test drive (from all enquiry sources).
Ensure accuracy and authenticity of booking data.
Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
Focus on processes to improve conversion ratio (CVR).
Ensure accuracy and authenticity of DMS data.
Plan for sales for 'N' Month.
Identify training needs and ensure effectiveness.
Motivate and retain manpower by rewards and incentives.
Ensure Adherence to Sales story.
Ensure adoption of digital tools: TDAA, PVA, BSH, VR and Tablets to maximise CVR.
Ensure adequacy and quality of Digital engagement managers.
Ageing of stock
Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month.
Plan and execute activations for enquiry generation.

Area Sales Manager

Key skills