Customer Lifecycle Marketing Manager – EMEA

Role Overview

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
• Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior
• Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions
• Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
• Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities
• Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership
• Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement
• Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
• Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
• Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities
• Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
• Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes

Requirements

• 5+ years of B2B SaaS customer or lifecycle marketing experience
• Experience building targeted, behavior-driven lifecycle programs across the customer journey
• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
• Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
• Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
• Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
• Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
• Strong analytical, communication and project management skills, with the ability to turn insight into action
• Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
• Industry experience in IT, MSP, cyber security, or endpoint management required

Tech Stack

• Cyber Security
• Tableau

Benefits

• You are insured through AXA Private Medical Insurance (PMI)
• Enjoy a gym membership discount, access to EAP, Second Opinion Service, Working Body Service & Canada Life
• Benefit from Group Income Protection WeCare (virtual services) & Lifeworks App (discounts and cashback)
• Collaborate with a curious, kind, international and intercultural workforce