Build, launch, and manage paid advertising campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and/or Meta Ads (Facebook & Instagram), including campaign structure, audience targeting, bidding strategies, keyword strategies, creative testing, and placements to meet performance targets.
Optimize campaigns daily by adjusting bids, budgets, audience segmentation, creative rotation, keyword management, and exclusions based on performance data analysis.
Own conversion tracking and measurement infrastructure across Google and Meta platforms, including auditing events, audience lists, and enhanced conversions, and collaborate with Marketing Analytics and Product teams to optimize tracking and performance.
Develop and execute creative testing strategies in collaboration with the creative team, structuring A/B tests for ad formats, messaging, visuals, and calls-to-action, and maintain clear documentation of learnings to inform future content strategy.
Manage audience strategy and segmentation across platforms by building and maintaining custom audiences, interest/behavior targeting, and advanced campaigns while minimizing audience overlap and creative fatigue.
Collaborate cross-functionally with creative, analytics, and digital channel teams by providing performance insights, recommendations for creative optimization, and platform opportunities to ensure alignment with overall marketing objectives.

Bachelor's degree in Marketing or a related field, or currently studying in a related discipline.
5+ years of experience in performance or growth marketing, including at least 5 years in leadership roles managing teams and budgets.
Expert-level proficiency with Google Ads (Search, Shopping, Performance Max, Display, YouTube) and a strong understanding of Google Tag Manager for tracking implementation, or expert-level proficiency with Meta Ads (Facebook & Instagram).
Strong quantitative skills. Proficiency in Excel/Google Sheets is required. Knowledge of SQL and BI tools is a plus.
Experience with e-commerce is a plus.

100% company-funded health and dental insurance for employees and immediate family members
Life insurance
Meal voucher
R$400.00 commuting benefit
R$180.00 home office allowance
Incentive for the phone finance product
Budget for noise-canceling headphones
Budget for home office equipment
Annual budget for wellness perks
$2,000 USD annual co-working travel perk
$2,000 USD annual professional development perk

Performance Marketing Partner

Key skills