Drive strategic initiatives to empower the commercial organization through targeted marketing programs, data-driven insights, and effective enablement tools.
Lead the design, development, and delivery of marketing enablement initiatives that support sales teams in achieving their targets.
Collaborate cross-functionally and serve as the strategic connector between marketing, sales, product, and analytics teams.
Develop and manage marketing enablement reporting dashboards to provide actionable insights on program effectiveness, pipeline progression, and business impact.
Utilize data analytics to identify gaps, optimize marketing and sales processes, and recommend strategic adjustments.
Leverage sales enablement technologies and platforms and partner with sales enablement team for scalable distribution of content.
Stay current with industry, competitive trends and best practices to innovate and elevate enablement programs.

Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 10 years in marketing.
8+ years of experience in sales enablement, marketing operations, or related roles within a B2B environment.
Proven track record of leading marketing enablement initiatives that drive measurable revenue growth.
Strong analytical skills with experience in marketing analytics, reporting tools (e.g., Tableau, Power BI), CRM platforms (e.g., Salesforce) and sales enablement (e.g., Seismic)
Excellent leadership, communication, and stakeholder management abilities.
Process oriented with the ability to perform due diligence, strategize new approaches and lead implementation
Ability and flexibility to travel for business as required.

VP, Health & Wellness Marketing Enablement Leader

Key skills