Senior Director – Martech Innovation

Role Overview

• Execute and evolve the enterprise Martech roadmap to support scalable, automated, and personalized marketing campaigns.
• Evaluate and implement emerging Martech capabilities to maintain competitive advantage.
• Ensure seamless integration between Martech platforms, CRM systems, data platforms, and AI‑enabled tools.
• Support vendor evaluation, platform governance, and contract management in partnership with leadership.
• Lead the development and optimization of automated, scalable marketing workflows across channels.
• Design and operationalize personalization frameworks leveraging analytics, segmentation, and data science.
• Enable efficient lead routing, nurturing, and customer engagement across the full funnel.
• Partner with Technology and Data teams to ensure infrastructure reliability, data quality, security, and compliance.
• Drive experimentation with new channels, AI capabilities, predictive journeys, and intelligent targeting.
• Lead and develop a high performing team of Martech product owners, technical marketers, and platform specialists.
• Oversee training, enablement, and change management to drive Martech adoption across Marketing and Sales.
• Set clear performance goals, manage budgets, and support professional development.
• Present platform performance, optimization opportunities, and technology recommendations to senior leadership.
• Collaborate cross functionally to align Martech capabilities with business and growth objectives.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, or a related field required; advanced degree preferred.
• 10+ years of experience in marketing technology, digital marketing operations, or Martech.
• 3+ years of experience leading teams or complex cross‑functional initiatives.
• Proven experience implementing and scaling sophisticated Martech stacks in a regulated or enterprise environment.
• Strong understanding of CRM systems, CDPs, marketing automation platforms (e.g., SFMC), and AI‑enabled tools.
• Expertise in marketing automation, personalization, customer journey orchestration, and platform integration.
• Strong technical aptitude with familiarity in data structures, APIs, and system architecture.
• Ability to translate complex technology concepts into practical business outcomes.
• High learning agility and ability to thrive in a fast-paced, dynamic environment.
• Strong verbal communication skills; strong writing and composition abilities.
• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
• Strong influencing and negotiation skills; consultative and collaborative work style.
• Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.
• Strong project management capability.
• Self-directed and comfortable working with ambiguity and uncertainty.
• High degree of professional maturity, integrity, ability to maintain confidential data and information.
• High degree of business acumen; strong technical aptitude.
• Strong Microsoft Office skills.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
• Matching Gifts Program
• dollar-for-dollar up to $1,000
• Access to grants, nonprofit resources, and volunteer opportunities
• More than $6,000,000 donated since 2020
• 1 in 5 employees participates in at least one Employee Resource Group (ERG)