Senior Director – New Customer Acquisition

Role Overview

• Develop, execute and optimize the enterprise new customer acquisition strategy across digital media, paid search, paid social, affiliates, partnerships, email/SMS nurture, and emerging channels.
• Lead funnel design, testing, and conversion rate optimization across all acquisition touchpoints.
• Identify new customer segments, market opportunities, and channel expansion opportunities.
• Own test and learn roadmaps, creative optimization cycles, and audience development plans.
• Support and manage partner programs to expand reach and accelerate customer growth.
• Lead and develop a high-performing acquisition team including channel managers, strategists, and growth specialists.
• Collaborate closely with Product, Sales, Technology, Data, and Analytics teams to align acquisition initiatives with broader business goals.
• Set clear performance objectives, manage budgets, and support professional development.
• Present acquisition performance, insights, and optimization recommendations to senior leadership.
• Ability to effectively and accurately convey information to others.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
• 10+ years of experience in digital acquisition, performance marketing, or growth marketing.
• 3+ years of experience leading teams or complex cross functional initiatives.
• Demonstrated success scaling multichannel acquisition programs in a data driven environment.
• Experience managing agencies, partners, and sizable acquisition budgets.
• Deep expertise in paid media channels, CRM based nurture, and audience targeting.
• Strong analytical capabilities with the ability to translate data into acquisition strategy.
• Experience working with Martech and data platforms supporting acquisition programs.
• High learning agility and ability to thrive in a fast-paced, dynamic environment.
• Strong verbal communication skills; strong writing and composition abilities.
• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
• Strong influencing and negotiation skills; consultative and collaborative work style.
• High learning agility with the ability to learn and integrate business variables and learn new systems and platforms.
• Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.
• Strong project management capability.
• Self-directed and comfortable working with ambiguity and uncertainty.
• High degree of professional maturity, integrity, ability to maintain confidential data and information.
• High degree of business acumen; strong technical aptitude.
• Strong Microsoft Office skills.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
• Matching Gifts Program
• dollar-for-dollar up to $1,000
• Access to grants, nonprofit resources, and volunteer opportunities
• More than $6,000,000 donated since 2020
• 1 in 5 employees participates in at least one Employee Resource Group (ERG)