Marketing Assistant – Co-op

Role Overview

• Assist with the planning, coordination, and execution of industry events and conferences (e.g., PCI North America Community Meeting).
• Support logistics such as timelines, checklists, vendor coordination, swag planning, and booth materials.
• Learn how field marketing ties directly to pipeline generation, partner engagement, and brand awareness.
• Support outbound and inbound lead generation initiatives using tools such as LinkedIn Sales Navigator and Meet Alfred.
• Assist with list building, audience segmentation, campaign setup, and tracking engagement.
• Help document and refine prospecting workflows to improve efficiency and repeatability.
• Assist with building and maintaining marketing workflows in tools such as Notion, HubSpot, and other internal systems.
• Support the creation of lightweight marketing automations (e.g., updating boards, triggering task creation, organizing campaign assets).
• Help document processes and create SOPs to improve marketing team efficiency.
• Assist with content production workflows, including coordination, scheduling, and organization of marketing assets.
• Support the use of AI tools to accelerate content creation, documentation, and internal marketing processes.
• Collaborate with the marketing team on campaign execution and reporting.

Requirements

• Current student in Marketing, Business, Communications, or a related program (Co-op eligible).
• Strong organizational skills and attention to detail (you enjoy checklists and timelines).
• Comfortable working in tools like Notion and learning new systems quickly (HubSpot experience is a plus, not required).
• Interest in B2B marketing, cybersecurity, and startup environments.
• Clear written communication skills and willingness to document processes.

Tech Stack

• Cyber Security