Influencer Marketing Manager

Role Overview

• Develop and implement high impact influencer marketing strategies across multiple territories, driving brand awareness, engagement and sales.
• Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results.
• Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI.
• Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment.
• Mentor and coach team members to develop skills, foster growth and drive high performance results.
• Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution.
• Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities.
• Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.

Requirements

• Business level proficiency in both written and spoken English, with the ability to communicate confidently in a professional environment
• Proven experience in influencer marketing, managing and scaling successful campaigns within beauty, wellness, or tech.
• Strong track record in overseeing campaign budgets, ensuring cost effectiveness and maximum impact.
• Skilled in developing and executing influencer strategies that drive brand awareness, engagement and sales.
• Experience managing or mentoring team members, fostering a high performance culture and achieving targets.
• Strong analytical skills, with experience tracking and reporting campaign performance metrics.
• Creative and innovative thinker, able to develop campaigns that resonate with audiences and deliver results.
• Excellent written and verbal communication, able to craft compelling pitches and build strong influencer relationships.
• Highly organised with strong project management skills, capable of managing multiple campaigns and deadlines in a fast paced environment.