Design and execute multi-channel onboarding and activation lifecycle programs (email, in-app, SMS, where appropriate) that guide customers from close to first value.
Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows and real customer behavior.
Partner closely with Product to support in-product onboarding experiences, activation milestones, and education moments.
Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows and reduce friction for new customers.
Define and optimize activation journeys based on product usage, setup progress, and engagement signals.
Build proactive nudges, reminders, and educational moments to support stalled or at-risk onboarding experiences.
Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure accurate targeting and reliable delivery.
Work closely with Ops and Data to align onboarding programs with customer data, lifecycle events, and infrastructure (Salesforce, Snowflake, etc).
Establish and maintain a scalable onboarding lifecycle architecture that supports automation, segmentation, and testing.
Analyze onboarding and activation performance to improve time to value, engagement, and completion rates.
Collaborate with lifecycle counterparts (acquisition and adoption) to ensure a seamless transition across lifecycle phases.

A strong customer-centric mindset with a passion for improving onboarding and early product experiences.
3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS).
Proven experience building or supporting product-led onboarding or activation programs.
Comfort partnering closely with Product and Onboarding teams to shape customer journeys.
Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation.
Ability to manage multiple initiatives across cross-functional teams while maintaining attention to detail.
Strong execution and measurement skills with experience launching, iterating, and optimizing lifecycle programs.

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote with a work from home stipend every month.
Family planning resources and specialized support programs.
Equity opportunities with Boulevard.
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market.

Lifecycle Marketing Manager – Onboarding, Activation

Key skills