Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale.
Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
QA campaigns with test engineering and marketing QA teams
Aggregate, summarise, and share campaign results that have clear insights and takeaways
Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

Knowledge of digital marketing platforms with technical Braze experience
Experience launching and/or managing international marketing efforts across multiple languages. Fluency in either Portuguese or Spanish
both are a plus.
Experience in B2C subscription business (ideally app based with a freemium model)
A hustle “can-do” attitude with a growth mindset
hunger and curiosity to dig in and find high leverage efforts to drive the business
Ability to navigate in a fast paced environment and build relationships.
At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing
Experience driving revenue and engagement through LCM campaigns
Effective time management, creative, analytical, and organisational skills
A self-starter with a strong work ethic
Strong at data analysis and making data-informed decisions
Strong communicator both written and verbal who excels in fast-paced and collaborative environments
Strong attention to detail and project management skills

Lifecycle Marketing Manager

Key skills