About this role
Role Overview
- Directly manage and optimize campaigns inside Meta Ads Manager
- Build, test, and scale campaigns using structured testing frameworks
- Improve CPA, MER, ROAS, and scaling efficiency
- Conduct breakdown analysis, attribution review, and performance diagnostics
- Continuously iterate creative, audiences, and bidding strategies
- Operate within high-volume creative testing systems
- Manage thousands of live ads and structured testing cycles
- Provide feedback loops to creative teams based on performance data
- Balance aggressive testing with capital discipline
- Operate within high-spend accounts and fast-paced environments
- Contribute to scaling efforts while maintaining efficiency thresholds
- Monitor performance against LTV and subscription payback targets
- Connect media buying decisions directly to revenue outcomes
- Support subscription-focused scaling strategies
- Contribute to overall company growth through disciplined execution
Requirements
- Direct, hands-on experience managing Meta ad accounts (not just assisting or reporting)
- Experience inside CPG brands (subscription-focused preferred)
- Exposure to large-scale creative workflows (hundreds or thousands of live ads)
- Experience operating within high-spend environments ($50M+ annual budgets preferred)
- Strong understanding of subscription ROAS and LTV-driven scaling
- Brand-side or agency experience managing large-scale Meta accounts
Ideal profile
- Highly analytical and performance-oriented
- Comfortable operating inside complex ad structures
- Strong bias toward testing and iteration
- Detail-obsessed and execution-driven
- Motivated to grow into a senior performance role over time
Benefits
- Each brand consistently has top-performing creatives driving results
- Creative strategy directly influences performance growth
- Teams operate with clarity and alignment under your direction
- Continuous testing and iteration lead to measurable improvements
- Strong impact on overall marketing performance and scalability
- Compensation USD 125k/year