Manager, Integrated Marketing
Minneapolis, Minnesota, United States of America
Full Time
2 hours ago
$105,000 - $152,000 USD
No Visa Sponsorship
Key skills
SaaSResource PlanningCommunicationCustomer SuccessSales
About this role
Role Overview
- Lead, coach, and develop a team of Integrated Marketing Managers supporting both demand generation and customer lifecycle marketing
- Define and drive integrated marketing strategies that span the full funnel—from new business acquisition through customer retention and expansion
- Partner closely with Sales, Customer Success, Product Marketing, and Revenue teams to align marketing initiatives with pipeline and growth goals
- Oversee the planning and execution of multi-channel campaigns, including digital, email, events, and marketing automation
- Ensure strong alignment and continuity across demand generation and lifecycle programs to deliver a seamless customer experience
- Guide the use of segmentation, customer insights, and performance data to inform strategy and optimize campaign effectiveness
- Establish clear KPIs and performance metrics; monitor results and continuously refine programs to improve pipeline, engagement, and revenue impact
- Drive a culture of testing, learning, and continuous improvement across the team
- Support prioritization, resource planning, and execution to ensure the team delivers against business objectives
Requirements
- Bachelor’s degree or equivalent combination of education and experience
- 5+ years of relevant experience, including experience in a SaaS or subscription-based business model, with at least 2+ years in a formal people management role
- 5+ years developing and running integrated marketing campaigns in a SaaS or subscription-based environment, with experience supporting both new business acquisition and customer expansion.
- Proven experience leading integrated marketing within a SaaS or subscription-based business
- Fluency and skill in developing data-driven campaign plans
- Strong strategic thinking skills coupled with the ability to focus intensively on excellent operational execution
- Fluency and skill with social media
- Excellent communication skills, both long form and short.
- Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure.
Benefits
- Comprehensive benefits package designed to support employees’ health, well-being, and financial security.
- Participation in an annual incentive program based on individual and/or organizational performance.