Define and refine the ideal customer profile, buyer personas, and priority segments to guide product strategy and go-to-market focus
Lead end-to-end launch moments, defining the market opportunity and the rollout plan
Develop high-impact narratives that differentiate us in a crowded B2B landscape
Arm our sales team with the tools they need to win—pitch decks, battle cards, case studies, and ROI calculators
Act as the internal expert on our competitors and industry trends
Drive cross-functional alignment
Architect a content engine that produces visionary white papers, blogs, and case studies that speak directly to our target buyers
Own the messaging for major industry trade shows
Manage relationships with analyst firms to ensure we are accurately and favorably positioned in market reports
Manage public relations efforts and collaborate with external agencies as needed
Partner with the Demand Generation team on strategic ways to work with customers and partners to support our goals.

Bachelor's degree in Marketing, Business Administration, or a related field
Minimum 8 years of progressive marketing experience within a B2B technology company (robotics, automation, supply chain, logistics, or enterprise software preferred)
Strong understanding of complex sales cycles in a B2B environment and the C-level business executive audience (high-touch, long-tail consultative sales environment)
Exceptional written and verbal communication skills, including interviewing, writing, and editing; ability to write creative, storytelling copy and choose effective visuals
Ability to articulate complex technical concepts to diverse audiences
Proficiency with CRM systems (Hubspot)
Advanced proficiency in Microsoft Excel, PowerPoint, and SharePoint, including templates, themes, and Quick Styles
Demonstrated ability to work collaboratively across departments and influence stakeholders at all levels.
Strong project management skills: ability to multi-task and manage multiple projects simultaneously.

Marketing Manager

Key skills