Build a strategic content and publishing calendar for three months to drive a narrative, spread awareness build community, encourage action and geared toward rapid for growth
Develop the presence for a new brand on two platforms, while experimenting and building guidelines around best practices that can be used after the pilot program
Join and be actively involved in Facebook groups, subreddits, and other social platforms to build an on-ramp to shape a community and organize users around issues and campaigns
Identify and onboard relationships with allied outlets and organizations within the niche cultural community/ online ecosystem
Draft social media post copy that reflects the brand’s voice while editing received content for platform optimization
Track and analyze content engagement and retention metrics and provide insights to inform future social media strategy
Provide regular updates and reports on post performance & optimize content for each social platform based on the findings
Openness to travel to events and/or content opportunities for and within the niche cultural community on select, limited occasions

3–5 years of experience in digital organizing, particularly building community, shaping public awareness, and engaging audiences in action online and off
Ability to build and maintain a brand voice and create high-performing social media content that is reflective and consistent with the brand identity
Demonstrated experience in key social media platforms (TikTok, Instagram, LinkedIn, YouTube), algorithms, performance metrics, and best practices is required
Excellent partnership and communication skills
Skilled project manager able to take ideas from pitch to publish on a deadline
Creative mindset with a track record of generating innovative ideas
Experience with Canva, Adobe Creative Suite, Descript, CapCut, Final Cut Pro, or similar
Deep interest in democracy, civic media, and reaching underserved or values-driven audiences
Strong background in political content creation or values-driven journalism
Exceptional candidates will have direct personal and/or professional experience in equestrian sports and/or horse cultural communities.

Contractor, Digital Organizing, Content Strategy

Key skills