Leads creative function for Direct-to-Consumer brands and channels, working as both an individual contributor, as well as a manager of internal and external resources
Ensures a high standard and quality of work, delivering on consistency in brand look, feel, and experience, regardless of assigned resource; provide creative quality control over concepts and execution
Assigns requested work to the appropriate resource based on project needs and inspires excellence in outcome by providing direction and constructive feedback, while meeting the needs of the requesting partners
Lead the creation, execution, and continual evolution of brand guidelines
Identify opportunities to improve creative output and process, and provide recommendations to develop the creative team to meet future demands
Helps the team balance creative vision with business objectives and priorities
Works closely with the Brand and Platform teams to develop and interpret a clear creative vision
Attends meetings, handle cross-team interaction, pitch concepts in a compelling manner; communicate and monitor project progress
Stays up to date with new innovations and industry trends
Trains and support team members in developing and deepening their technical skills
Contributes to organizational learnings and process improvement
Leads with passion, guide & coach the team on career direction, development, growth and performance

Portfolio demonstrating performance-driven digital and e-commerce creative required
8+ years experience in graphic design and/or interactive design with at least 3 years of experience working with a focus on an e-commerce and/or performance marketing design
3+ years experience managing both internal and external resources to hit quality, budget and timeline requirements
Expertise with Adobe and Canva’s full suite of creative tools (or similar)
Expertise with (and enthusiasm for) leveraging AI creative tools (e.g. Sora, Nano Banana) for concepting and refining designs
Proven ability to influence stakeholders and align creative strategy with business goals
Understanding best practices for performance-focused digital marketing creative
Staying up on industry trends around best UI and UX practices and what drives design performance (e.g., CTR, CVR, ROAS) in a direct-to-consumer environment
Empathy for our end consumer, always thinking about design as a visual medium for communication
Ability to both create and evaluate design and copy
Solutions-oriented and collaborative approach

Creative Director

Key skills