Support the strategy and development of brand programs to achieve business and brand targets
Oversee the execution of brand initiatives and coordinate cross-functional deliverables
Act as brand steward, ensuring consistency across all consumer and trade touchpoints
Monitor category, market, and consumer trends to identify opportunities for growth
Support budget planning and ongoing program budget tracking
Partner with broader brand team and operations team to support innovation strategy
Support concept development through consumer insights, category research and trend identification
Help manage go-to-market planning for innovation launches
Analyze post-launch performance and contribute to optimization recommendations
Adapt to evolving organizational needs and take on new responsibilities

Bachelor's degree or equivalent combination of education and experience
5+ years of progressive marketing experience in CPG industry
Direct experience in innovation, product development, new product launches or commercialization strongly preferred
Result oriented. Highly analytical and data-driven mindset
Demonstrated creative thinking and problem-solving abilities; Comfortable with ambiguity
Passion for category trends, consumer behavior and uncovering insights that spark big ideas
Exceptional communication, project management and collaboration skills
Strong ownership mentality with the ability to manage multiple initiatives simultaneously

Brand Manager

Key skills