Brand Manager – Growth Operator

Role Overview

• Own top-line revenue growth with clear accountability to annual and quarterly targets
• Identify and execute on the highest-leverage growth opportunities: funnel optimization, offer strategy, landing page performance, and channel expansion
• Drive creative testing velocity and continuous performance improvement across campaigns
• Translate business goals into clear execution plans and KPIs
• Serve as the primary point of contact for Power Digital (our full-service agency partner)
• Establish and run a weekly performance cadence with the agency: CAC, MER, ROAS, conversion rate, revenue
• Review performance data, approve creative, and resolve operational blockers
• Review and approve all creative assets (ads, email, social, landing pages) before they go live
• Own the brand voice and ensure consistency across every channel and touchpoint
• Own and uphold the Ice Barrel brand voice, ensuring consistency across all creative and messaging
• Own the social media content calendar and community engagement
• Coordinate product photography and videography shoots
• Maintain a steady pipeline of content that aligns with the brand identity and campaign calendar
• Work with Power Digital on Klaviyo flows, campaign scheduling, segmentation, and A/B testing
• Approve all email and SMS creative before deployment
• Monitor email performance and flag issues or opportunities
• Run weekly check-ins with CX and fulfillment teams
• Track customer complaints, returns, and shipping issues
• Oversee day-to-day alignment and communication with the Customer Experience team
• Support and manage day-to-day relationships with influencer and affiliate partners, while collaborating with leadership on larger strategic partnerships.
• Handle content approvals, tracking, and relationship maintenance
• Compile the weekly marketing dashboard for leadership review
• Pull and organize data from Power Digital, Shopify, Klaviyo, and Amazon
• Prepare inputs for the monthly P&L review and quarterly business reviews
• Manage tool subscriptions, freelancer relationships, and operational vendor communication
• Coordinate with IT on platform access, integrations, and tool provisioning

Requirements

• 3+ years of hands-on experience in DTC ecommerce marketing (not B2B, not traditional retail)
• Proven experience scaling a DTC or ecommerce brand
• Deep understanding of paid media, funnels, and performance metrics (CAC, ROAS, MER, conversion rate)
• Has worked directly with a marketing agency or managed an agency relationship and held them accountable to results
• Strong operator mindset: comfortable owning outcomes and making decisive calls
• Deep familiarity with Shopify, Klaviyo, Meta Ads Manager, Google Ads, and GA4
• Strong creative eye with the ability to review and approve ads, email designs, and social content
• Experience managing a content calendar and social media presence for a consumer brand
• Data-driven, decisive, and able to move quickly with imperfect information
• Excellent written communication skills

Benefits

• Hybrid Work Schedule: Enjoy the flexibility of working remotely part of the week
• Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday
• Fully Equipped Fitness Center On-Site
• Free Lunch Program featuring a James-Beard Award Winning Chef
• Health (HSA & FSA Options), Dental, and Vision Insurance
• 401(k) with company contributions
• Profit Sharing
• Life and Short-Term Disability Insurance
• Professional Development and Tuition Reimbursement
• Associate Discounts on Saunas, Spa Products and Day Spa Services