Product Marketing Manager

Role Overview

• Collaborate closely with our product organization to build and execute go-to-market strategies for existing and new product solutions.
• Partner with product management, marketing and sales to execute and optimize our launch process to bring new and enhanced products to market.
• Work closely with sales and post-sales enablement to foster strong technical understanding of our platform capabilities.
• Partner with revenue and enablement to execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation etc.
• Develop product positioning that showcases our differentiation aligned to our key target audiences and drive internal alignment on the messaging.
• Be the go-to subject matter expert for your products’ positioning, competitive differentiation, and demoflow to both internal and external audiences.
• Partner with product and customer success to drive higher customer engagement within the platform and understand and solve for inhibitors to adoption.
• Serve as a voice of the customer to the company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning).
• Work collaboratively with Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing and demand gen to create content that supports our sellers and informs our buyers.
• Contribute content pushing the boundaries of best practices in the industry.
• Work with product management to deliver GTM resources related to various regulatory and compliance frameworks.
• Collaborate and support activities related to analyst & customer relations that can include representing your product innovations in various surveys, interviews, and events.

Requirements

• 2-3 years relevant experience in Product Marketing, Sales Enablement, Sales Engineering, and/or Strategic Consulting.
• Experience presenting to both internal audiences and customers.
• Analytical skills in gathering information from various sources and teasing out the "so-what" and effectively communicating differentiated positioning to our cross-functional teams.
• High level of empathy
• it’s important for our product marketers to be a good person to their marketing peers, internal partners, and customers.
• A relationship builder that prioritizes ‘we’ and does not focus on ‘me’.
• Proven ability to both manage change and be a change agent to achieve results.

Benefits

• Competitive salary
• Performance bonus
• Benefits
• Professional development opportunities