Design, evolve, and orchestrate end-to-end customer communication journeys, covering onboarding, activation, engagement, and retention;
Build and optimize multichannel automated flows with a focus on accelerating time to value, increasing product adoption, and strengthening customer relationships;
Translate product context, customer behavior, and lifecycle moments into CRM strategies, ensuring relevant and well-contextualized communications;
Lead segmentation and personalization strategy, considering profile, product usage, maturity, and journey stage;
Analyze the performance of journeys and communications with a business-oriented perspective, identifying opportunities to improve activation, engagement, and retention;
Propose and run tests (A/B and multivariate) with clear hypotheses and a structured approach to applying learnings;
Work closely with teams such as Onboarding, Customer Success (CS), Customer Experience (CX), Product, Data, BizOps, and Marketing, ensuring alignment and consistency in the customer experience;
Manage and evolve the roadmap, prioritizing high-impact initiatives and adapting quickly to new contexts;
Contribute to the development of customer communication governance to avoid message overlap and improve the experience across the customer journey.

Ability to analyze behavioral and usage data to generate actionable insights;
Experience with automation tools (e.g., HubSpot, Salesforce, RD Station, or similar);
Knowledge of base segmentation, lifecycle management, and engagement strategies;
Intermediate Excel skills (or equivalent for data analysis).

Flash Card (the beloved pink one!) with flexible benefits: meal, groceries, transportation, health, education, culture, and wellness
Health insurance
Life insurance
Extended maternity and paternity leave + childcare allowance
Birthday day off 🎂
Hybrid and flexible work model + home office allowance + in-office experiences
Exclusive partner discounts via the Flash app
TotalPass
Pet care benefits through Guapeco

CRM Analyst, Marketing

Key skills