Key skills
CGoAIAnalyticsStrategic PlanningCommunicationNegotiationSales
About this role
Role Overview
- New Business Development (100% Hunting)
- Identify, target, and win new enterprise retail accounts nationwide.
- Build and execute a strategic go‑to‑market and territory plan focused exclusively on net-new logo acquisition.
- Engage senior retail decision-makers through proactive outreach, networking, and industry events.
- Tailor messaging and solution positioning to each retailer’s operational and strategic priorities.
- Lead full-cycle enterprise sales engagements from prospecting through contract closure.
- Deliver compelling presentations and solution demonstrations showcasing Badger’s automation and analytics capabilities.
- Build strong relationships with C-suite leaders, operations executives, merchandising teams, and digital transformation leaders.
- Manage long, complex sales cycles involving cross-functional coordination and multi-million-dollar deal structures.
- Partner with engineering, product, marketing, commercial, and operations teams to ensure alignment on feasibility and customer needs.
- Provide customer and market insights that support product direction and strategic planning.
- Drive internal coordination for pilots, technical evaluations, trials, and deployment planning.
- Maintain a deep understanding of large-scale retail operations and challenges, including labor constraints, pricing accuracy, hazard detection, shelf visibility, and inventory performance.
- Stay current on trends in retail automation, robotics, AI, and in-store data intelligence.
- Represent Badger Technologies at conferences, trade shows, and executive forums.
Requirements
- Bachelor’s degree in business, marketing, technology, communications, or related field.
- 8 years of experience in enterprise B2B sales with a strong track record as a high-performing hunter, preferably within automation, AI, or technology.
- Demonstrated success selling into large, complex retail organizations or similarly sophisticated enterprise environments.
- Experience running long, complex, multi-stakeholder sales cycles and closing high-value deals.
- Strong executive presence, communication skills, negotiation capability, and strategic storytelling ability.
- Ability to build trust, influence cross‑functional teams, and drive organizational alignment.
Benefits
- Competitive Base Salary
- Quarterly Bonuses
- Medical, Dental, Prescription Drug, and Vision Insurance with HRA and HSA options
- 401K Match
- Employee Stock Purchase Plan
- Paid Time Off
- Tuition Reimbursement
- Life, AD&D, and Disability Insurance
- Commuter Benefits
- Employee Assistance Program
- Pet Insurance
- Adoption Assistance
- Annual Merit Increases
- Community Volunteer Opportunities