Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area
Find opportunities in the market to be driven at local level or raised up
Conduct weekly market visits with purpose to identify market insights
Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area
Coordinate the swift implementation of programs, reacting decisively against competitive threats
Measure and assess results against Route to Market (RTM) KPIs and Consumer Activation’s KPIs
Generate SOM Growth and enhance BAT Brand equity among retailers and consumers
Lead, manage, develop, and coach the team to create a highly motivated and high performing unit

Approximately 3/4 years of proven experience in trade marketing / sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company
Experience in People Management
Confident communicator and coach, passionate about helping others grow
Sharp commercial insight with strong data analysis skills and understanding of category management and profit impact
Experienced in planning, prioritizing, managing risks, and allocating resources efficiently
Skilled at building relationships and influencing retailers and partners
Motivated with a focus on setting and achieving ambitious goals
Flexible and proactive, thriving in fast-paced, regulated environments with a drive for continuous improvement

Area Manager – Southern England

Key skills