About this role

Build and execute a marketing plan that touches various stages of the buyer’s journey through a mix of programs like meeting makers, direct mail, tradeshows, seminars, technical workshops, user groups and executive roundtables
Closely partner with regional sales teams to understand target account priorities and goals to build net new pipeline and accelerate deals
Own regional pipeline targets, marketing lead funnel, and conversion metrics while analyzing performance and trends to deliver updates and insights to stakeholders
Work closely with cross-functional departments, including Product, Sales Development, Partner Marketing, and Operations to ensure consistent messaging and seamless execution

Bachelor's degree or equivalent practical experience
Significant experience in field marketing or a related regional marketing role
Proven expertise in field marketing strategy and execution with exceptional organization and program management skills
Strong analytical skills with experience using data to measure and improve marketing performance
Ability to travel within the California territory approximately 25% of the time

Senior Marketing Manager

Key skills