Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey.
Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs
Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers, while aligning stakeholders on the strategy, story, and placement
Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more
Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results

Experience marketing to public sector organizations, specifically to the U.S. Federal government
Professional experience in a field marketing role, with a track record of delivering measurable results
Experience tracking ROI and analyzing performance across campaigns, events, and programs
Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions
Ability to travel within territory as needed (up to 25%)

Senior Marketing Manager – Federal

Key skills