Director, Influencer Marketing

Role Overview

• Own one or more influencer marketing client accounts, acting as the beginning and end point to clients who are utilizing our services as partners.
• Ensure their dedicated team is meeting their needs and then some.
• Provide overall direction to your team on best practices for managing end-to-end influencer marketing campaigns.
• Be responsible for forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses.
• Collaborate and drive success in skillfully promoting influencer content with Dentsu paid media teams.
• Proactively pitch business growth opportunities to existing clients.
• Be an active part of the new business pitch process, developing strategies, recommendations and presenting to potential new clients in partnership with leaders.
• Assist your team in developing timelines and project plans to ensure successful delivery.
• Take an active and responsive role in internal team processes by serving as the approver for project budgets, SOWs, contracts and invoices.
• Serve as a key contact for Dentsu Legal in matters of contract development, amendments, and disputes, lending your expertise to the process.
• Hold ultimate responsibility for meeting financial goals for your account(s).
• Successfully manage a team and communicate challenges, changes and needs with them in an effort to drive success and ensure their continual growth.
• Always consider how we can improve processes, tools and offerings and taking on the development of these improvements.
• Partner with your Group Director and other team leadership to set the strategic vision for your team and accounts.
• Provide directive and final input on analysis of results as part of performance reporting process to draw implications that inform future campaigns.
• Gain a broader view of services and offerings across the Dentsu organization, and seeking opportunities to expand our services provided to each client.
• Hold responsibility for client and intercompany billing at project completion.

Requirements

• 5-7+ years’ applicable experience
• Agency experience is preferred
• 4+ years account lead experience who can maintain positive relationships, deliver strategic council, and successfully troubleshoots client and internal issues
• 4+ years in the social/digital space as well as influencer marketing
• Must have end-to-end influencer campaign experience
• Must demonstrate strong strategic skills.
• Must have new business experience.
• Must have strong presentation skills.
• Knowledge of sound influencer contracting terms and conditions.
• Experience managing a team.
• A commitment to creating both groundbreaking and high-quality work.
• Knowledge of influencer marketing platforms as well as key performance metrics for paid/earned/owned media and analytics.
• Ability to distill macro information into actionable items that can be applied in our everyday work.
• Prior experience with influencer management platforms
• Knowledge of paid media best practices a big plus.
• A team and people-focused attitude.
• An eagerness to learn from others within all levels of the organization.
• Ability to be self-sufficient while being reliable throughout the day through various communication channels.

Benefits

• Temporary employees are eligible for paid holidays in accordance with dentsu policy
• Accrued safe and sick time