About this role

Own the email channel across Capital Bank’s enterprise marketing organization
Responsible for planning, building, deploying, and optimizing email campaigns
Collaborate closely with line-of-business marketing teams to understand campaign goals
Develop the email strategy, build the campaigns in Salesforce Marketing Cloud
Monitor email campaign performance and ensure executions are accurate and timely
Manage the enterprise email calendar and serve as the subject matter expert

6–8+ years of experience in email marketing, CRM marketing, or digital campaign management
Hands-on experience managing campaigns in enterprise email platforms such as Salesforce Marketing Cloud or similar systems
Strong understanding of audience segmentation, campaign targeting, and email performance optimization
Experience analyzing campaign performance and identifying optimization opportunities
Familiarity with email deliverability standards and consent management practices
Experience working in financial services, fintech, or other regulated industries is preferred

Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more
Company Contributions to your 401k
Regardless of your contribution
Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
Generous Paid Time Off and Paid Holidays
Including Paid Charity Hours to support volunteer opportunities

Enterprise Email Marketing Lead – Salesforce Marketing Cloud

Key skills