Growth Manager – Bank

Role Overview

• Build and scale a systematic cross-sell engine that transforms Addi’s 2.9M BNPL users into active Savings account holders
• Design and execute a cross-sell growth program that measurably increases the % of active BNPL and Marketplace users who open and activate a Savings account
• Build and launch a full CRM lifecycle for the Savings product — onboarding journeys, engagement nudges, balance growth prompts, and early churn prevention flows — across push notifications, email, WhatsApp, and in-app channels in Braze
• Define and integrate at least 5 new Bank/Savings-specific actions into the NBA (Next Best Action) engine
• Run a minimum of 4 test designs per quarter on cross-sell messaging, incentive structures, channel mix, timing, and offer framing
• Build and maintain a segment-level cross-sell reporting framework using Segmentation data

Requirements

• Proven experience in Lifecycle Marketing & Growth Systems
• Expertise in designing end-to-end automated customer journeys in Braze (or similar Tier-1 CRMs), specifically for onboarding and product adoption.
• Deep understanding of multi-channel orchestration (Push, WhatsApp, In-App, Email) to drive high-frequency engagement without causing "notification fatigue."
• Track record of managing complex audience segmentations to deliver highly personalized messaging at scale.
• Ability to map and optimize user funnels, identifying friction points in the transition from acquisition to activation.
• Skill in designing effective incentive structures and "hooks" that motivate users to move funds into a new financial product.
• Experience in measuring incremental lift and managing control groups to prove the true ROI of growth initiatives.
• Advanced SQL skills to independently extract data, build cohorts, and analyze behavioral patterns without relying on a central data team.
• Proficiency in translating raw transactional data into actionable growth insights and executive-level reporting.
• Familiarity with using data science outputs—such as propensity models or Next Best Action (NBA) engines—to trigger automated marketing actions.
• Commitment to a "High-Tempo Testing" culture, with the ability to manage a structured experimentation backlog and document compounding learnings.
• Strong grasp of statistical significance and the ability to distinguish between mere correlation and true causation in user behavior.
• Experience in iterating quickly based on test results, scaling winning variants while ruthlessly cutting underperforming ones.
• Strategic mindset to adapt Addi’s bold, consumer-centric brand voice to the "high-trust" requirements of a regulated banking product.
• Deep empathy for the Latin American consumer’s financial journey, specifically regarding savings habits and safety perceptions.
• Ability to collaborate with Legal and Compliance teams to ensure all growth tactics meet Compañía de Financiamiento regulatory standards without sacrificing conversion.
• Demonstrated ability to take a strategic priority from "zero to one" in an ambiguous, fast-paced startup environment.
• Proactive "grittiness" to troubleshoot technical integration hurdles or data discrepancies personally to ensure project delivery.
• Excellent cross-functional leadership skills to align Product, Engineering, and Operations teams around shared growth KPIs.

Tech Stack

• SQL

Benefits

• Competitive compensation & meaningful ownership
• Generous salary
• Equity in the company
• Benefits that go beyond the basics to support your growth