Senior Manager, National P2P Fundraising

Role Overview

• Execute national P2P fundraising strategies that support centralized and virtual campaigns, ensuring consistent execution and revenue growth.
• Own fundraising performance for a $500K+ centralized P2P portfolio, including goal setting, pipeline development, forecasting, and revenue delivery.
• Prospect, recruit, and steward individual fundraisers, volunteer leaders, and corporate partners to build and sustain national and virtual fundraising teams.
• Secure sponsorships and workplace giving commitments by identifying, cultivating, and presenting opportunities to external partners.
• Develop and implement creative employee engagement and fundraising experiences that motivate participation, increase retention, and deepen mission connection.
• Create, refine, and share fundraising resources, toolkits, and playbooks for centralized and volunteer-led community walk campaigns, ensuring they are scalable, easy to deploy, and adaptable for use by markets as needed.
• Conduct high-volume outbound outreach, including calls, emails, and virtual meetings, to recruit participants, secure commitments, and advance fundraising goals.
• Support the development and coordinated execution of national team fundraising strategies, including leading national external fundraising teams and ensuring alignment with centralized and market-level efforts.
• Proactively and adeptly manage donor, volunteer, and partner expectations in markets without local staff presence, addressing concerns, navigating frustration, and reinforcing value through clear communication, responsiveness, and consistent fundraising support.
• Deliver external-facing presentations to volunteers, corporate partners, and community audiences that clearly communicate mission impact, expectations, and fundraising opportunities.
• Provide ongoing coaching, motivation, and support to volunteers and team leaders to drive fundraising performance and sustained engagement.
• Track, analyze, and report fundraising activity and results, using data to inform strategy adjustments and performance improvements.
• Collaborate with internal partners, including Corporate Engagement, Marketing and Communications, Finance, and Operations, to ensure alignment, resource availability, and effective execution.
• Maintain strong working knowledge of the March of Dimes mission, programs, and impact to ensure mission-forward fundraising and authentic partner engagement.

Requirements

• Three+ years of experience leading peer-to-peer or community-based fundraising initiatives, preferably in a national or virtual context.
• Demonstrated success managing a personal fundraising portfolio with measurable revenue accountability.
• Strong prospecting, solicitation, and relationship-building skills with individuals, volunteers, and corporate partners.
• Comfort with high-volume outreach and frequent external communication, particularly by phone and virtual meeting.
• Ability to deliver compelling presentations and communicate clearly with diverse audiences.
• Strong analytical and reporting skills, with the ability to track activity, measure results, and adjust strategy.
• Proficiency in Microsoft Office Suite and ability to quickly learn CRM and fundraising platforms.
• Excellent organizational and time-management skills, with the ability to prioritize competing demands.
• Ability to work independently while collaborating effectively within a national team structure.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.