Market Manager CHD – Dijon/Beaune

Role Overview

• Reporting to the Commercial/Sales Department, the Market Manager implements the company’s commercial policy across their geographic area and scope (market types, products and customer segments).
• Actively contributes to achieving volume targets and developing the Bacardi Martini France brands by ensuring their presence, visibility and recommendation among target customer groups.
• Analyze and manage the market.
• Develop an in-depth knowledge of the market, the territory and its two customer universes (targeted establishments and Cash & Carry).
• Monitor market developments (openings, consumption trends, footfall, etc.) in order to provide recommendations to regional and national teams.
• Optimize commercial levers (volume, product mix, pricing) to drive revenue growth.
• For targeted establishments (on-trade/CHR): analyze and qualify the target customer base to update the client database (structure, potential, positioning/image, actions carried out).
• Develop product distribution in Cash & Carry by negotiating listings and ensuring in-field presence.
• Achieve volume targets while respecting commercial policy and allocated budgets.
• Maximize visibility of the Bacardi Martini France brands: negotiate facings, ensure back-bar presence, and implement permanent POS displays at strategic locations.
• Increase product recommendation among owners and bartenders through tastings, events, incentives and promotional activities.
• For Cash & Carry accounts: deploy and optimize the negotiated Commercial Action Plan at central level. Apply and reinforce Bacardi Martini France merchandising policy (tactical in-store merchandising, negotiations for replanogramming).
• Identify, plan and run in-store commercial operations and shelf activities.

Requirements

• Commercial/business qualification equivalent to Bac+2 to Bac+4 (e.g., BTS, DUT, Business School).
• First successful experience or significant internships in selling products to CHR/CHD channels.
• Strong affinity with the cafés, hotels and restaurants universe (on-trade).
• Customer-oriented with a strong service mindset.
• Organized, good at planning and precise.
• Analytical and able to synthesize information.
• Initiative, anticipation and proactivity.
• Excellent interpersonal skills, energetic and personable.
• Team player with the ability to work cross-functionally.

Benefits

• Competitive pay package
• Generous paid time off and holiday allowance, plus additional days (e.g., volunteer day to give back to the community)
• Retirement/pension plan
• Medical, critical illness and life insurance
• Employee assistance programs
• Best-in-class, family-friendly and inclusive leave policies