Key skills
AIAnalyticsCRMStrategic PlanningA/B Testing
About this role
Role Overview
- Spearhead strategic planning and execution of all corporate email marketing campaigns
- Transform Macmillan’s email program into a performance-driven D2C model
- Oversee lifecycle and triggered email programs
- Define and lead A/B testing initiatives
- Serve as Macmillan’s internal email marketing expert
- Develop and maintain a centralized content calendar
- Audit and optimize current newsletter and lifecycle strategies
- Collaborate cross-functionally with other teams within CIMA
- Leverage AI and automation tools to enhance content generation
- Evaluate and implement emerging email technologies and automation capabilities
- Deliver clear, actionable reporting to stakeholders
Requirements
- 5+ years of experience in email, CRM, or lifecycle marketing
- Proven success managing end-to-end strategy and execution for large-scale email programs
- Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics
- Strong understanding of email deliverability, compliance, and accessibility standards
- Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp)
- Demonstrated ability to collaborate cross-functionally, align goals across teams
- Strong analytical and creative thinking skills
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Paid time off
- Professional development opportunities