Lead the end-to-end delivery of email campaigns, from planning and build through to testing, deployment and optimisation.
Own the owned-channel programme across email, SMS and WhatsApp, ensuring a joined-up, audience-first supporter experience.
Develop and optimise automated lifecycle journeys (welcome, nurture, conversion, retention and re-engagement).
Work with data teams to deliver segmentation and personalisation strategies that improve relevance and performance.
Manage the communications calendar, balancing multiple campaigns and priorities across teams.
Drive a test-and-learn approach, continuously improving performance through experimentation and insight.
Monitor and report on performance, translating data into clear recommendations and actions.
Collaborate with stakeholders across fundraising, digital, CRM and creative teams to deliver integrated campaigns.
Line manage and develop a small team, supporting their growth and performance.
Ensure all activity meets GDPR, PECR and data governance standards, maintaining strong compliance across channels.

Proven experience managing email marketing programmes, ideally in a charity or customer-focused environment.
Strong understanding of email marketing best practice, including deliverability, accessibility and conversion optimisation.
Experience using marketing automation platforms (e.g. DotDigital, Salesforce Marketing Cloud or similar).
Demonstrable experience developing automated journeys and lifecycle communications.
Strong analytical skills, with the ability to interpret performance data and drive improvements.
Experience with audience segmentation and personalisation.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
Strong communication and stakeholder management skills.
Previous experience managing or mentoring team members.

Flexible working.
25 days annual leave (exclusive of Bank Holidays)
Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
Loan schemes for bikes; computers and season tickets
Continuous professional development opportunities.
Industry-leading training programmes
Wellbeing and Employee Assistance Programmes
Enhanced bereavement, family friendly and sickness benefits
Access to Blue Light Card membership
Subsidised Eye Care

Email Marketing Manager

Key skills