Develop and execute an integrated acquisition roadmap (Paid, SEO, Affiliate) that aligns with Webshare’s revenue targets.
Oversee high scale budgets across our paid channels ensuring top tier efficiency and ROAS.
Partner with the SEO team & agency to prioritize high-intent, commercially valuable organic traffic that reduces our blended CAC over time.
Grow our affiliate network, identifying new partners and platforms that reach our core audience.
Use market intelligence tools to map the user journey from first click to final conversion.
Mentor and grow a team of senior specialists, instilling a 'revenue first' mindset across the acquisition squad.

3+ years of experience leading a full‑funnel performance marketing team.
Hands‑on experience with multiple ad platforms: Google Ads, Reddit Ads, LinkedIn Ads, Meta.
Strong knowledge of Google Analytics 4 (GA4) and Other market intelligence tools.
Strong analytical skills with the ability to translate data into action.
Excellent prioritization and time management skills.
Strong verbal and written communication skills in English.
B2B/SaaS advertising experience is an advantage.
Customer Value Management experience (email and CRM marketing) is an advantage.

Head of Marketing

Key skills