Develop and execute an external PR strategy aligned with business goals and market expansion plans.
Partner with executive leadership to position the company as an industry thought leader.
Act as senior advisor to leadership on reputation, messaging, and media positioning.

Reputation management

Monitor brand perception, turning insights into proactive plans that strengthen and protect corporate reputation.
Oversee crisis communications planning and response.

Media relations

Lead media relations strategy across trade, national, tech, education, and business press.
Build strong relationships with journalists, analysts, and industry influencers.

Narrative & thought leadership

Shape the company’s external narrative around innovation, impact, and market leadership.
Develop executive visibility strategies including speaking opportunities, interviews, and panels.
Translate complex product, data, and research insights into clear and compelling stories.

Campaigns & launch communications

Lead communications for major announcements including product launches, funding rounds, partnerships, acquisitions, and market entries
Collaborate with Marketing, Product, and Regional teams on integrated campaigns.
Ensure consistency of messaging across markets and channels.

Agency leadership

Extensive and demonstrable experience in public relations, corporate communications or external communications
Experience in SaaS, technology, or education/EdTech sectors strongly preferred.
Proven track record managing media strategies and high-stakes communications.
Outstanding storytelling and message development skills.
Strong executive presence and stakeholder management ability.
Analytical mindset with experience measuring PR performance and impact.
Ability to simplify complex technical or data-driven concepts for external audiences.

Leadership profile

Head of PR

Key skills