Event Marketing Manager

Role Overview

• Reporting to the Director of Strategic Events, the Event Marketing Manager, EMEA is responsible for end‑to‑end planning of OneStream’s experiential flagship events and aligned customer marketing programs.
• This role partners across marketing, communications, and GTM teams to deliver high‑impact experiences that support brand awareness, pipeline growth, customer adoption, retention, and overall impact to revenue.
• Supports a centralized event framework with localized execution across demand and lead generation, content/programming, creative, event management, and technology.
• Provides regional events operations support for OneStream user groups in EMEA.
• In partnership with the Customer User Group Program Manager, helps plan and execute EMEA user group meetings, supports regional user group leaders, and assists with the operational requirements to launch new user groups in priority EMEA markets.
• Effectively manages global budgets, timelines, and resource allocation across regions, including the negotiation and delivery of all associated supplier contracts.
• Works with regional field marketing and sales leaders to define local campaign adaptation and execution strategies.
• Implements tracking and reporting best practices according to the global campaign framework.
• Fosters strong cross-functional collaboration and alignment in a matrixed model with regional teams, stakeholders, and agency partners.
• Provides “on the ground” support, guidance, leadership and partnership to regional field marketing and GTM teams for key program responsibilities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Event Management, or a related field.
• 5+ years of experience in leading global event programs or field marketing roles, preferably in the B2B SaaS industry.
• A successful track record of implementing B2B marketing growth initiatives, campaign management and/or event management.
• Experience using data and metrics to drive improvements and inform senior leadership.
• Experience driving direction, alignment and collaboration with global cross-functional teams, key stakeholders, and agency partners and the ability to manage vendor partnerships across global locations.
• Proven track record of managing global budgets and resource allocation.
• Familiarity with identifying and implementing best practices, innovations, and emerging trends in event marketing.
• Master’s degree (MBA or equivalent) in Marketing, Business, or a related discipline a plus.
• Experience supporting or leading large-scale flagship or multi‑country event programs within a global, matrixed organization.
• Demonstrated experience working with senior leaders and executive stakeholders, including preparing executive‑level communications, presentations, and post‑event insights.
• Experience managing or mentoring junior team members, contractors, or agency partners, with a focus on quality delivery and professional development.
• Familiarity with EMEA regional market nuances, cultural considerations, and localized go‑to‑market execution.
• Experience with enterprise B2B audiences, particularly finance, technology, or SaaS buyers, strongly preferred.

Benefits

• Health insurance
• Professional development opportunities