Alkami Technology is a leading cloud-based digital banking solutions provider for financial institutions in the United States. As a Product Marketing Manager, you will connect Product, Marketing, Sales, and Success to shape platform positioning, communicate differentiation, and drive adoption of new features.
Responsibilities:
- Conduct customer research and competitive analysis to inform our positioning, pricing, and differentiation strategy
- Collaborate with Product Managers to understand new functionality and prepare GTM materials for launches of all sizes
- Create value propositions, positioning, and messaging that clearly explain MANTLs uniqueness and resonates with our target customers throughout the customer journey for product lines, features, and our platform
- Develop needed materials to drive demand, conversion and adoption in a unified way, such as presentations, talking points, product copy, demo materials, one-pagers, and battle cards
- Drive alignment across product and business teams for the purpose of unifying our vision and goals for existing and upcoming products
- Collaborate with Product, Marketing, Success, and Sales to drive consistency in our product positioning and messaging to improve marketing and sales performance
- Define objectives, KPIs, initiatives, goals, and priorities to exceed revenue targets
Requirements:
- 5+ years product marketing, product management, product strategy, research, consulting, or growth marketing experience at a SaaS company
- 2+ years in a Product Marketing Manager role in the fintech or banking space and demonstrated experience contributing at strategic, operational, and tactical levels
- Experience working on complex, technical products and working closely with product and engineering
- Experience working collaboratively and cross-functionally with product, sales, marketing
- Strong ability to write, including for technical audiences
- Experience managing and organizing projects
- Experience working in scaling startup environments, with skill collaborating across multiple teams, as well as with customers
- Experience working on a small team and comfortable wearing many hats