Alkami Technology is a leading cloud-based digital banking solutions provider for financial institutions in the United States. As a Product Marketing Manager, you will be responsible for shaping the market positioning of Alkami's platform, driving adoption of new features, and collaborating across various teams to unify product messaging and goals.
Responsibilities:
- Conduct customer research and competitive analysis to inform our positioning, pricing, and differentiation strategy
- Collaborate with Product Managers to understand new functionality and prepare GTM materials for launches of all sizes
- Create value propositions, positioning, and messaging that clearly explain MANTLs uniqueness and resonates with our target customers throughout the customer journey for product lines, features, and our platform
- Develop needed materials to drive demand, conversion and adoption in a unified way, such as presentations, talking points, product copy, demo materials, one-pagers, and battle cards
- Drive alignment across product and business teams for the purpose of unifying our vision and goals for existing and upcoming products
- Collaborate with Product, Marketing, Success, and Sales to drive consistency in our product positioning and messaging to improve marketing and sales performance
- Define objectives, KPIs, initiatives, goals, and priorities to exceed revenue targets
Requirements:
- 5+ years product marketing, product management, product strategy, research, consulting, or growth marketing experience at a SaaS company
- 2+ years in a Product Marketing Manager role in the fintech or banking space and demonstrated experience contributing at strategic, operational, and tactical levels
- Experience working on complex, technical products and working closely with product and engineering
- Experience working collaboratively and cross-functionally with product, sales, marketing
- Strong ability to write, including for technical audiences
- Experience managing and organizing projects
- Experience working in scaling startup environments, with skill collaborating across multiple teams, as well as with customers
- Experience working on a small team and comfortable wearing many hats