Develop and execute integrated marketing strategies that fuel company growth, maximize industry visibility, and enhance Fusable’s brand as the premier provider of actionable market data.
Oversee digital campaigns, ABM, content creation, and lead life-cycle processes to drive qualified leads and conversion for flagship products.
Shape and safeguard Fusable’s brand identity and messaging across all platforms and owned brands, including EDA, Iron Solutions, RigDig BI, Price Digests, CAB and EquipmentWatch.
Partner with product, sales, and analytics teams to build compelling value propositions, go-to-market plans, and effective product launches for new and existing solutions.
Design programs that deepen existing client relationships, increase retention, and generate upsell opportunities through data-driven segmentation and personalized outreach.
Use advanced marketing analytics, customer insights, and industry trend monitoring to recommend new growth areas and refine segment strategies.
Develop and implement a comprehensive public relations strategy, securing placements in key outlets to enhance Fusable’s reputation in the market.
Lead the execution of industry conferences, webinars and client engagement sessions to drive brand visibility and strengthen stakeholder relationships.
Build, mentor, and scale a high-performance marketing team, fostering a results-driven and innovative culture aligned with company objectives.
Own the global marketing budget, ensuring ROI tracking for all initiatives and investments.
Requirements
10+ years of B2B marketing leadership experience, preferably in data, SaaS or industrial markets.
Proven success in scaling digital marketing and lead generation preferably in a growth-focused, private equity-backed environment.
Expertise in market segmentation, metrics-driven campaign management, and product marketing.
Demonstrated ability to lead cross-functional teams and influence at the executive level.
Deep understanding of customer journeys and demand generation best practices.
Strong analytical, strategic, and communication skills; a creative mindset.
Positive, team-player attitude and willingness to “roll up his/her sleeves” is critical.
Must have a track record of building & leading high-performing, multifunctional teams.
Bachelor’s degree required; MBA or advanced degree preferred.