VP of Marketing

Role Overview

• Develop and execute integrated marketing strategies that fuel company growth, maximize industry visibility, and enhance Fusable’s brand as the premier provider of actionable market data.
• Oversee digital campaigns, ABM, content creation, and lead life-cycle processes to drive qualified leads and conversion for flagship products.
• Shape and safeguard Fusable’s brand identity and messaging across all platforms and owned brands, including EDA, Iron Solutions, RigDig BI, Price Digests, CAB and EquipmentWatch.
• Partner with product, sales, and analytics teams to build compelling value propositions, go-to-market plans, and effective product launches for new and existing solutions.
• Design programs that deepen existing client relationships, increase retention, and generate upsell opportunities through data-driven segmentation and personalized outreach.
• Use advanced marketing analytics, customer insights, and industry trend monitoring to recommend new growth areas and refine segment strategies.
• Develop and implement a comprehensive public relations strategy, securing placements in key outlets to enhance Fusable’s reputation in the market.
• Lead the execution of industry conferences, webinars and client engagement sessions to drive brand visibility and strengthen stakeholder relationships.
• Build, mentor, and scale a high-performance marketing team, fostering a results-driven and innovative culture aligned with company objectives.
• Own the global marketing budget, ensuring ROI tracking for all initiatives and investments.

Requirements

• 10+ years of B2B marketing leadership experience, preferably in data, SaaS or industrial markets.
• Proven success in scaling digital marketing and lead generation preferably in a growth-focused, private equity-backed environment.
• Expertise in market segmentation, metrics-driven campaign management, and product marketing.
• Demonstrated ability to lead cross-functional teams and influence at the executive level.
• Deep understanding of customer journeys and demand generation best practices.
• Strong analytical, strategic, and communication skills; a creative mindset.
• Positive, team-player attitude and willingness to “roll up his/her sleeves” is critical.
• Must have a track record of building & leading high-performing, multifunctional teams.
• Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

• Health insurance
• 401(k)
• Flexible work arrangements
• Paid time off
• Professional development opportunities