About this role

Own regional revenue performance, profitability and market share expansion.
Develop and execute regional business plans aligned with Verdesian’s enterprise growth strategy.
Drive both new customer acquisition and expanded share within existing accounts.
Identify whitespace opportunities and emerging markets to accelerate growth.
Lead execution of Verdesian’s evolving go-to-market model across distribution, retail and enterprise accounts.
Ensure strong opportunity management through disciplined forecasting and pipeline rigor.
Align regional efforts with marketing, technical and product teams to maximize pull-through.
Negotiate and manage strategic distribution relationships to support long-term growth objectives.
Recruit, develop and retain top commercial talent.
Build a high-performance culture grounded in ownership, collaboration and customer focus.

Bachelor’s degree required; advanced degree preferred.
10+ years of progressive sales leadership experience within agriculture or a related industry.
Demonstrated success leading regional or national teams and delivering profitable growth.
Experience selling differentiated, value-based solutions.
Strong negotiation, influence, and executive communication skills.
Proven ability to build strategic customer relationships.
High proficiency with CRM tools, forecasting processes, and data-driven decision making.
Willingness to travel approximately 65% to support customers and team development.

Regional Vice President

Key skills