Key skills
CollaborationSales
About this role
Role Overview
- Develop provincial marketing plans aligned with Maison guidelines and National Brand Manager direction
- Lead and execute strategies for new product launches
- Measure effectiveness of marketing activities against KPIs
- Collaborate with national and local teams to deliver customer-driven initiatives
- Partner with sales teams to implement marketing strategies
- Maintain strategic account lists and ensure quarterly updates
- Identify opportunities to grow brand presence in key accounts
- Build and maintain strong account relationships through training and activations
- Track and manage spending against objectives and recommend adjustments
- Plan and execute field activations in collaboration with sales teams
- Manage POSM including ordering, logistics, and maintenance
- Deliver product training and education across teams and clients
- Maintain comprehensive knowledge of brand guidelines and assets
- Manage procurement of goods and services
- Support event logistics, including handling materials up to 56 lbs
Requirements
- Bachelor’s degree in Commerce, Marketing, or Business Administration preferred
- 3+ years of relevant experience in luxury wine & spirits or similar industry
- WSET Level 2 or higher is an asset
- Availability for evening and weekend events
- Valid passport and ability to travel
- Valid British Columbia driver’s license
Benefits
- Competitive salary, bonus, and comprehensive benefits package
- RRSP and health benefits following eligibility period
- Car allowance and expense account