Head of User Acquisition

Role Overview

• Own new customer acquisition targets: Take full ownership of New Billings and New Clients, including defining and executing the strategy to achieve them.
• Lead multi-channel user acquisition: Plan, execute, and scale acquisition across channels including Affiliates, Influencers, Google Ads, Meta, TikTok, and emerging platforms.
• Optimize performance and unlock scale: Continuously identify growth ceilings and implement strategies to break through them while maintaining efficiency.
• Drive forecasting and planning: Partner with Data and Finance teams to build forecasts, scenario models, and performance projections to guide investment decisions.
• Ensure full-funnel performance: Work closely with Product, Design, and Engineering to optimize conversion funnels and improve user journey performance across all touchpoints.
• Lead experimentation initiatives: Design and execute A/B tests, landing page experiments, and attribution improvements to continuously improve performance. **Translate data into decisions: **Use customer insights and performance data to identify new growth opportunities and define the next strategic bets.
• Align with senior stakeholders: Collaborate with executive leadership (CMO, CEO) and translate growth performance into clear business insights and action plans.

Requirements

• Experience in growth or performance marketing: 5+ years of experience in high-growth SaaS, fintech, or digital product environments.
• Proven ownership of acquisition targets: Demonstrated experience owning and delivering against user acquisition, revenue, or growth KPIs.
• Hands-on experience with paid acquisition channels: Strong working knowledge of platforms such as Google Ads, Meta, TikTok, Affiliates, and Influencers.
• Strong analytical and data-driven mindset: Deep understanding of key metrics such as CAC, LTV, ROAS, and ARPU, with the ability to make decisions under uncertainty.
• Experience with experimentation: Proven ability to run and scale structured testing programs (A/B testing, landing page optimization, attribution models).
• Cross-functional collaboration experience: Experience working closely with Product, Design, Engineering, Data, and Finance teams.
• Experience with growth tools and infrastructure: Familiarity with tracking, attribution, CRM, and marketing automation tools.
• Experience managing large-scale budgets: Hands-on experience managing and optimizing significant (e.g., seven-figure monthly) marketing budgets.
• Strategic and executional strength: Ability to define long-term growth strategy while remaining hands-on with campaigns, data, and optimization.
• Leadership experience: Proven ability to hire, manage, and develop high-performing teams of specialists or team leads.
• High ownership: Demonstrated ability to identify problems, take initiative, and drive solutions without close supervision.

Benefits

• 🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
• 🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
• 💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
• 🎉 Work hard
• play hard: Recognize hard work with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.