You write high-performing copy without losing our brand tone.
You create and optimize SEO content (e.g., blog posts, landing pages, website copy) that delivers clear value, has a clean structure, and strong storytelling.
You translate the mybacs brand into words across channels (website, newsletter/CRM, social, PR, booklets, inserts, product pages, etc.).
You develop copy for campaigns and product launches: claims, headlines, CTAs, wording sheets, key messages, and accompanying texts.
You revise existing content based on data (search intent, CTR, rankings, conversions) without diluting the brand character.
You ensure copy is accurate, transparent, and compliant with health-claim regulations, and you distill complex information into clear, understandable messages.

Degree in communications, marketing, journalism, or a related field, or equivalent training/experience
Several years of experience in SEO copywriting and creative/brand writing (portfolio/work samples)
Excellent sense for tone of voice, headlines, storytelling, and producing educational content with strong instructional clarity
Ability to combine creativity with performance (structured copy, clear messaging, strong CTAs)
High attention to detail, strong team spirit, and ownership — you work reliably and proactively
Ideally experience with health/wellness or technically complex products and a good understanding of compliance-sensitive communication
German native (C2), English business-fluent (C1/C2)

Competitive salary
Flexible working hours
Fair vacation policy
Regular events such as offsites, knowledge nights, and team events
Perks such as a Dailybacs® subscription, healthy office snacks, and fitness and wellness offerings

Creative Copywriter – SEO, Brand

Key skills