Develop data-informed creative strategies for user acquisition, growth, and store presence
Generate strong hooks, concepts, and messaging angles tailored to target audiences
Translate gameplay features and player motivations into compelling ad narratives
Write clear and actionable creative briefs to guide artists, editors, and production teams
Analyze creative performance metrics and extract actionable insights to improve results
Partner with UA and analytics teams to interpret test results and define next iterations
Identify patterns, trends, and opportunities across campaigns and competitors
Build performance summaries to inform future creative direction
Define testing frameworks and creative experimentation roadmaps
Continuously iterate on concepts based on performance learnings
Balance speed, quality, and testing volume to maximize campaign impact
Champion a test-and-learn culture with rapid iteration
Collaborate closely with producers, artists, and technical teams to align execution with strategy
Provide structured and constructive feedback to ensure assets meet strategic and performance goals
Partner with product marketing to ensure messaging aligns with game positioning
Support external vendors when needed to ensure quality and alignment
Monitor competitor creatives, platform trends, and emerging formats
Identify opportunities for differentiation and new creative approaches
Bring fresh ideas to keep campaigns relevant and engaging

Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy roles
Strong understanding of performance marketing principles and creative testing methodologies
Ability to interpret data and translate insights into actionable creative direction
Excellent storytelling, copywriting, and communication skills
Experience writing creative briefs and guiding production teams
Strong organizational skills with the ability to manage multiple initiatives simultaneously
Collaborative mindset and comfort working cross-functionally
Strategic thinker who balances creativity with measurable outcomes
Experience in mobile games, live service products, or performance-driven environments is highly valued
Familiarity with major ad platforms and their creative best practices
Understanding of player motivations and behavioral segmentation
Experience using analytics or creative reporting tools
Interest in leveraging AI tools to enhance creative ideation, testing, and iteration workflows

We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming.

Senior Creative Strategist – Contractor

Key skills