Organic Growth Strategy: Define and own the overarching organic growth strategy spanning SEO, ASO, GEO, and Extension Store optimization. Set quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and sales.
Team Leadership: Manage, mentor, and develop the SEO & Organic Growth team. Foster a culture of experimentation, accountability, and continuous learning. Identify and hire for key capability gaps as needed.
Roadmap Ownership: Build and maintain a prioritized organic growth roadmap. Balance quick wins with longer-term strategic bets. Present plans and progress to senior leadership, including the CEO.
Cross-Functional Partnership: Serve as the organic growth voice in cross-functional planning with AI, Product, Engineering, Content, Brand, Marketing Operations, and International Expansion teams. Ensure organic considerations are embedded in product launches, site architecture decisions, and content strategy.
Product Roadmap Influence: Act as a key influencer of the Product roadmap by surfacing organic growth opportunities, user intent data, and search landscape insights that shape feature prioritization, new product bets, and go-to-market timing.
SEO Program Ownership: Own end-to-end SEO performance across QuillBot’s web properties. Drive strategy across on-page, off-page, and technical SEO to secure and defend top positions for high-value keywords.
Technical SEO: Lead technical audits and partner with Engineering to resolve crawlability, indexation, Core Web Vitals, site speed, structured data, and mobile-responsiveness issues at scale.
Content & Keyword Strategy: Oversee keyword research, content gap analysis, and on-page optimization. Collaborate with the Content team to ensure every page is strategically targeted and continuously improved.
Link Building & Authority: Direct link-building and digital PR strategies to grow domain authority. Evaluate backlink quality and build partnerships with authoritative sites.
Algorithm Resilience: Monitor Google algorithm updates, diagnose ranking fluctuations, and quickly adapt strategies to protect and grow organic traffic.
GEO Strategy: Develop and execute a strategy to maximize QuillBot’s visibility in AI-generated answers and citations across generative search experiences (e.g., Google AI Overviews, ChatGPT, etc).
ASO Program Ownership: Own QuillBot’s organic discoverability and conversion rates in the Apple App Store and Google Play Store.
Extension Visibility: Own QuillBot’s presence and discoverability in the Chrome Web Store, Safari Extensions Gallery, Microsoft Edge Add-ons, and Firefox Add-ons.
Performance Measurement: Build and maintain dashboards tracking organic performance across all channels (SEO, ASO, GEO, Extension Stores). Define KPIs and ensure the team is data-driven in decision-making.
Requirements
8–10 years of progressive experience in SEO and/or organic growth, with at least 3 years in a people-management role.
Global experience: demonstrated ability to drive organic growth across multiple markets, regions, and languages—not limited to English-speaking audiences.
Demonstrated success managing organic growth for a high-traffic website (+20M monthly active users) and a consumer app with significant install volume.
Proven track record of securing and defending #1 positions for competitive keywords
Proven ability to build organic visibility from zero for new product launches in highly competitive markets — taking a product from no search presence to top-ranking positions against established incumbents.
Deep expertise across on-page, off-page, and technical SEO, with a strong grasp of how search engines crawl, index, and rank content.
Hands-on experience with ASO for iOS and/or Android apps, including keyword optimization, listing experiments, and review management.
Strong understanding of the generative AI search landscape and emerging GEO best practices.
Proficiency with industry tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and at least one ASO platform (preferably Sensor Tower).
Experience working with CMS platforms (e.g., WordPress) and comfort with basic HTML/CSS.
Excellent communicator who can present data-driven strategies to senior leadership, including C-level stakeholders.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Tech Stack
Android
iOS
WordPress
Benefits
Competitive salary and annual bonus
Medical coverage
Life and accidental insurance
Vacation & leaves of absence (menstrual, flexible, special, and more!)
Developmental opportunities through education & developmental reimbursements & professional workshops
Maternity & parental leave
Hybrid & remote model with flexible working hours
On-site & remote company events throughout the year