Content Marketing Manager – Diving

Role Overview

• The Diving Content Marketing Manager drives content marketing strategies and execution to support agreed upon brand and business goals.
• Responsibilities include expanding influencer programs, managing affiliate marketing programs when applicable, and serving as a brand ambassador.
• Collaborates with Marketing Activation and Brand Management leadership to shape content marketing strategies that strengthen brand equity, improve brand perceptions, build loyalty, and drive revenue.
• Partners closely with internal teams and external agencies to bring brand storytelling to life.
• Develops content plans that support agreed‐upon goals and strategies.
• Ensures content marketing and organic social initiatives are fully integrated and KPIs and measurement approaches are aligned with Digital Analytics team.
• Partners with Manager to develop the influencer strategy and manages program execution.
• Oversees organic social strategy, publishing and performance measurement.

Requirements

• Bachelor’s degree in marketing, business or equivalent.
• Typically requires 5 years of progressive experience in brand and marketing which includes managing content plans, managing influencers/ambassadors and identifying potential influencers to function as brand evangelists that help drive the business to be a category leader.
• Demonstrates a deep belief in the brand, dedication to continuous improvement and meeting performance goals, connection with others, bringing the brand(s) to life through content and community.
• Ability to translate brand concepts and campaigns into relevant content for defined audiences.
• Demonstrates thorough knowledge of and passion for the assigned brand category and its target customers.
• Strong experience in content marketing strategy and plan development, along with familiarity with generative AI tools and digital asset management.
• Strong organizational skills to manage multiple projects simultaneously.
• Strong working knowledge of social media marketing on multiple social platforms.
• Experience with a wide range of marketing channels and assets (social, paid media, email, blog, website, videos, events) and understanding of how to use each to achieve marketing goals.
• Excellent listening, written and verbal communication skills to effectively form a deep connection with customers and potential customers and interact with internal teams.
• Successful experience effectively managing business partnerships.
• Proficiency in use of Microsoft Office suite including MS Word, Excel, Teams, and PowerPoint.
• Familiarity with Adobe Creative Suite, photography and videography techniques and editing, and social media stacks and tools.

Benefits

• Share in the company’s success with competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoy a collaborative and casual work environment, participate in fun company events, and take advantage of great employee discounts on all our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.