Senior Manager, Content Marketing- 260209-6

Kaseya is the leading provider of IT infrastructure and security management solutions, seeking a strategic and analytical Senior Manager, Content Marketing. This role involves leading the strategy and execution of impactful content to drive awareness and growth, managing a team of writers, and optimizing content performance based on data-driven insights.

Responsibilities:

• Contribute to building a data-driven content strategy aligned to business and pipeline goals
• Identify growth opportunities based on competitive analysis and performance data
• Ensure content supports the full funnel — from awareness to conversion
• Support our SEO and GEO content strategy by ensuring content is optimized and follows EEAT best practices
• Help define KPIs and measure content performance across traffic, engagement, rankings, and conversion
• Translate analytics into clear recommendations and strategic pivots
• Partner with marketing ops and demand gen to connect content performance to pipeline impact
• Continuously optimize content investments based on ROI and growth opportunity
• Manage and mentor a small team of writers, helping them sharpen their craft and strategic thinking
• Provide clear feedback, editorial direction, and professional development support
• Raise the bar for quality, clarity, and differentiation across all content
• Build scalable processes that improve consistency, speed, and impact

Requirements:

• 7+ years of experience in content marketing, ideally in B2B or SaaS
• Deep expertise in SEO strategy and content optimization
• Strong analytical skills and comfort working with marketing performance data
• Proven experience mentoring or managing writers
• Exceptional writing and editing skills
• A strategic mindset paired with operational discipline
• Experience using common marketing tech, such as Google Analytics, SEMRush, AHREFS