Content & Planning Manager

Role Overview

• Lead and manage in-house creative professionals at a regional level, fostering a culture of creative efficiency aligned with brand teams and organizational objectives.
• Oversee localization, transcreation, and adaptation of global assets, ensuring local creative efficiency best practices and synergy across all touchpoints.
• Manage local asset productions when required, leading production companies, creative partners, freelancers, and agencies end-to-end.
• Drive the creative and strategic execution of branded content projects with local media outlets and partners.
• Lead the strategy and execution of the brands' social channels, including community management, creative responses, and social listening.
• Support the strategy and execution of branded content projects with creators, celebrities, and influencers.
• Support event amplification strategy and execution, overseeing high-visibility materials and assets for brand activations.
• Support on
• and off-trade teams and external agencies with POS materials and assets, ensuring ATL and BTL integration.
• Collaborate with other marketing acceleration areas, leading strategic planning and creative localization of global campaigns, leveraging local opportunities.
• Ensure regional and global alignment of The Mix LATAM operation with key stakeholders, maintaining consistency with objectives, KPIs, and the global brand model.
• Support the Content Excellence LATAM process, ensuring efficient asset deployment, sharing of best practices, and alignment with prerequisites.

Requirements

• Proven experience in a leadership role within creative studios, agencies, or in-house teams.
• Strong project management skills, with the ability to operate across multiple initiatives simultaneously.
• Experience in creative strategy and cross-functional collaboration.
• Excellent communication and leadership skills.
• Ability to balance creativity with business objectives.
• Experience managing budgets and optimizing resources.
• Familiarity with relevant creative tools and software.
• Advanced English.
• Spanish is a plus.