Own the commercialization strategy for front-end (patient access, scheduling, pre-authorization, financial clearance) and back-end (billing, denials management, collections) revenue cycle solutions.
Drive revenue growth, market penetration, and product adoption across acute and ambulatory segments.
Develop and execute a scalable go-to-market strategy that aligns with customer needs, payer trends, and regulatory requirements.
Identify strategic partnerships, alliances, and expansion opportunities to differentiate offerings and capture market share.
Collaborate with sales, marketing, and customer success teams to refine positioning, pricing, and engagement strategies.
Lead initiatives to position the company’s revenue cycle products for top-tier industry ratings (KLAS, Black Book, Gartner, etc.).
Establish the company as a recognized leader in revenue cycle management through thought leadership, strategic marketing, and customer engagement programs.
Develop customer advocacy programs, case studies, and outcome-driven success stories that contribute to high industry ratings.
Monitor market trends, regulatory shifts, and competitive benchmarks to inform product roadmap and commercial strategy.
Represent the company as a subject matter expert in revenue cycle management at industry conferences, panel discussions, and executive roundtables.

15+ years of leadership experience in revenue cycle management (RCM), product commercialization, or healthcare technology.
Proven track record of scaling revenue cycle products to high-growth milestones and driving commercialization success.
Deep expertise in front-end (patient access, eligibility, prior auth) and back-end ( billing, denials, collections) revenue cycle workflows.
Strong background in go-to-market strategy, pricing optimization, and product positioning.
Experience in driving industry recognition (KLAS, Black Book, Gartner) and customer success programs.
Executive presence with ability to engage C-level stakeholders, healthcare executives, and industry leaders.
Strong analytical, strategic thinking, and cross-functional leadership skills.

SVP Revenue Cycle Product Commercialization – Sales Focus Role

Key skills