Head of Campaign & Communications

Role Overview

• Own and lead the global campaign and communications strategy, overseeing the development and execution of seasonal brand campaigns, hero product launches and key commercial initiatives.
• Translate brand strategy, consumer insight and business objectives into clear, inspiring and actionable go-to-market plans.
• Ensure campaigns reflect The Body Shop’s purpose-led positioning and deliver against defined KPIs, balancing brand impact with commercial outcomes.
• Lead fully integrated campaigns across digital, social, PR, CRM/email, content, in-store, events and traditional media.
• Ensure consistent messaging, tone and creative excellence across all consumer and stakeholder touchpoints.
• Oversee pre
• and post-launch planning, including messaging frameworks, content roll-out and performance evaluation.
• Set the standard for best-in-class campaign and creative briefing across Brand, Product, Design, Media and external agency partners.
• Ensure briefs are insight-led, strategically grounded and aligned to brand values and campaign objectives.
• Partner closely with Creative, Communications, Digital, International & Product Marketing teams to elevate storytelling and execution quality.
• Own the global marketing and campaign calendar, ensuring alignment across functions and markets.
• Drive strong financial governance, including budget planning, tracking and optimisation across campaigns.
• Establish clear workflows and ways of working to enable efficient, scalable campaign delivery.
• Act as a central connector across Marketing, Product, Commercial, Retail and Digital teams to bring campaigns to life seamlessly across channels and markets.
• Lead and inspire internal teams and agency partners, fostering a collaborative, high-performance culture.
• Provide clear direction, coaching and development to direct reports.
• Use consumer, brand and performance insights to inform campaign strategy and continuous improvement.
• Monitor competitor activity and market trends to ensure campaigns remain relevant and differentiated.
• Evaluate campaign effectiveness and embed learnings into future planning.

Requirements

• Strong leadership, communication and stakeholder-management skills
• Strategic thinker with the ability to translate brand and business strategy into impactful campaigns
• Solid understanding of integrated marketing across channels, including digital and social
• Highly organised with excellent project and planning capability
• Confident decision-maker with strong commercial and budget management acumen
• Analytical mindset combined with creative judgement
• Senior experience leading integrated marketing and communications campaigns
• Proven track record of delivering large-scale brand and commercial initiatives
• Experience managing agencies and cross-functional teams in a complex organisation
• Digital marketing knowledge, including paid media, SEO and SEM
• Beauty, wellness or FMCG industry experience desirable but not essential.

Benefits

• a 6% non-contributory pension plan
• 23 days holiday
• 50% staff discount and access to product sample sales
• access to Perks at Work, our online shopping channel with exclusive deals & discounts
• LOVE money to spend on your wellbeing and personal development.