Support the setup and management of campaigns within DSP’s, helping execute programmatic buys across display, video, and connected TV inventory.
Assist in building and launching paid campaigns across TikTok, Meta, YouTube and Google Ads.
Manage daily optimizations to hit performance KPIs (Reach, Video Views, CPA, ROAS, CPM, etc.).
Ensure accurate tagging, tracking, and pixel setups in Google Tag Manager.
Contribute to audience research, channel selection, and budget allocation recommendations.
Assist in developing paid media plans that incorporate a mix of programmatic channels, social, search and video, including inventory sourcing through open exchange, private marketplace, or direct deals where applicable.
Track competitive insights, platform benchmarks, and learnings to inform future strategy.
Build performance reports for internal stakeholders and partners and contribute to campaign readouts and post-mortems.
Pull data from DSPs, Ads Managers, YouTube Studio, Google Analytics, Hubspot, reporting interfaces and any third-party tracking tools.
Work closely with Social, Marketing, Creative, Content, and Partnerships teams to align paid campaigns with organic and partner initiatives.

3+ years of experience in digital media buying, paid social, paid video, or growth marketing, preferably within sports or entertainment.
Hands-on experience launching and optimizing campaigns in major digital platforms (programmatic channels, Meta, TikTok, Google/YouTube).
Strong analytical ability working with data and dashboards.
Ability to work collaboratively across departments and manage cross-functional projects
Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
Ability to adapt to evolving industry trends and technologies.
An unresting passion for the game of soccer, and an understanding of the history of the game.

Paid Media Manager

Key skills